Social Media Specialist

Job title : Social Media Specialist
Location : Sydney
Job type : Permanent or Full Time
Salary : $90,000 Base + Super
Contact name : Adam Parle
Contact email : aparle@sharpandcarter.com.au
Job reference : 1594960
Overview

Reporting to the Head of Marketing you will be responsible for the creation, scheduling, moderation and reporting of on-trend organic and paid content for different audiences across multiple social channels.

Responsibilities - Organic & Paid 
  • Development of an owned social media approach to position us as a thought-leader in this space
  • Develop and enforce social media channel strategies including channel launches, to ensure diversification of social presence
  • Produce on-trend and fit-for-format social content that maximises social media reach and engagement per channel
  • Produce monthly reports of social media channel performance and present back to the organisation quarterly on key outtakes
  • Unify multiple paid social media agencies on a cohesive organisation-wide approach 
  • Develop and manage paid social media campaigns across multiple platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok)
  • Set up, monitor, and optimize paid ads to ensure performance aligns with business goals (e.g., ROAS, CPA, CTR)
  • Analyse campaign performance and generate reports to measure effectiveness and ROI
  • Conduct A/B testing to optimise ad copy, visuals, and targeting strategies
  • Develop a strategy for the online merchandise store and manage sales / fulfilment, including paid advertising approach
  • Manage the national Community Ambassador program including fulfilling speaking requests for third party events
  • Manage and fulfill volunteer requests for third party events
Skills
  • 3+ years’ experience in organic and paid social content creation with proficiency in platforms E.g. Facebook, Instagram, TikTok, LinkedIn, YouTube
  • Experience with social media advertising platforms e.g. Facebook Ads Executive, LinkedIn Campaign Executive
  • Experience in moderation, using social media management tools (Hootsuite)
  • Analytical skills to interpret social media metrics and adjust strategies accordingly
  • Strong communication skills and time management skills
  • Solution and results orientated with high attention to detail and drive for quality
How to Apply

Please click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.