Our client, a leading global innovator in design manufacturing, is renowned for their premium products and customer-focused solutions. They are seeking a Marketing Communications Specialist to join their passionate marketing team. This role offers the opportunity to contribute to a business that values innovation, collaboration, and brand excellence.
About the Role:
As a Marketing Communications Specialist, you will play a pivotal role in crafting and delivering impactful marketing campaigns and communications across B2B and B2C channels. You will manage social media strategies, develop multimedia content, and oversee integrated campaigns that elevate brand presence and drive customer engagement. Your expertise will support product launches, public relations initiatives, and data-driven marketing strategies.
Key Responsibilities:
- Social Media and Community Engagement: Manage social media platforms, create engaging content, and foster community interactions to build a loyal and engaged audience.
- Integrated Campaigns: Plan and execute multi-platform marketing campaigns that align with strategic objectives and resonate with diverse audiences.
- Content Creation: Develop compelling digital and print materials, including newsletters, promotional content, and product updates, ensuring alignment with brand guidelines.
- Product Launch Support: Collaborate with cross-functional teams to deliver comprehensive go-to-market strategies for new product launches.
- Public Relations: Lead PR initiatives and manage relationships with influencers and media partners to amplify brand visibility.
- Performance Analytics: Analyze campaign performance and leverage insights to optimize future strategies and activities.
- Collaboration: Work closely with the global marketing team and external partners to ensure cohesive branding and effective communication.
- Tertiary qualification in Marketing or a related discipline.
- Minimum 5 years’ experience in product-focused marketing roles.
- Proven expertise in B2B and B2C marketing across digital and traditional platforms.
- Strong skills in social media management, PR, and influencer partnerships.
- Proficiency in data analysis, reporting, and CRM systems.
- Excellent written and verbal communication skills with a flair for engaging content creation.
- Experience with CMS platforms and SEO practices is highly regarded.
- Eastern suburbs location with hybrid work flexibility.
- Be part of a collaborative and innovative global team.
- Free on-site parking.
- Opportunity to drive impactful marketing initiatives with a respected brand.
This role is embedded within a supportive team that thrives on innovation and collaboration. The company values diversity, creativity, and a customer-first approach, fostering a dynamic and inclusive workplace culture.
How to Apply:
To apply online, click the appropriate link below. For further information, contact Dominic Roy at Droy@sharpandcarter.com.au
