- Lead & execute all marketing, brand & communication activities for this leading Beauty Brand
- Strategic and hands on role | Join this fabulous Beauty Brand
- 6 month contract initially | View to perm for right person | $130,000 - $140,000
This is an exciting role for a Marketing and Communications Manager to join this team for 6 months initially with a view to a permanent role thereafter for the right person. In this role, you will lead and execute all marketing, brand & communication activities for this amazing Beauty Brand.
Reporting to the CMO, you will develop and execute engaging marketing plans that amplify brand awareness, increase customer engagement, and forge impactful partnerships.
With a strong focus on brand campaigns, product launches, public relations, and internal communications, you will play a pivotal role in ensuring this beauty brand stands out from the crowd
Responsibilities:
You will play a critical role in driving our digital omnichannel presence and optimising our digital sales channels. This role combines strategic thinking, hands-on-execution, and team management skills to achieve our digital innovation, digital marketing and ecommerce goals.
- Lead and develop the brand and marketing strategy in close consultation with CMO
- Evolve the positioning of the brand offer, driving up brand love and awareness focusing on trending channels and implementing
- Develop and execute national Marketing, PR and media campaign strategy across all areas of the brand
- Develop and maintain strong relationships with beauty and lifestyle media, including influencers
- Deliver monthly marketing plans including deliverables across all business units, from briefs, copy to delivery in store and online- on time and aligned to brand guidelines
- Minimum of 5 years’ experience in marketing, communications, or a related field, with a focus on retail or beauty brands.
- Proven track record of developing and implementing successful marketing campaigns and Go-to-market new product launch plans
- Demonstrated success in managing brand positioning and ensuring consistent messaging across all platforms
- Demonstrated success in working with PR agencies, media outlets, and brand collaborations and partnerships.
- A tertiary qualification or equivalent in Marketing, Communications, Business, or a related field.
- Ability to nurture and develop a team
Benefits:
- Invitations to attend industry related and company events.
- Training and development opportunities include memberships, short courses, and personal career plans.
- Receive a paid day off on your Birthday.
How to Apply
Please click on the link below to apply. And be quick as they are looking to interview at the end of January 2025 with a start date of early February 2025
