You will lead development of loyalty and marketing campaigns, primarily for email and SMS. You will find the right balance of revenue, business needs and customer experience.
Responsibilities
- End-to-end execution of email and SMS campaigns (both batch and automated), from creative briefing, content, building, testing and scheduling in Emarsys.
- Lead projects to improve email and SMS campaign performance, including in personalization and segmentation.
- Build out and implement an automated programs strategy across the customer lifecycle.
- Work closely with stakeholders to build out a monthly EDM calendar of tactical communications in alignment with the wider marketing calendar.
- Manage the day-to-day creative briefing process and sign off by relevant parties.
- Write and edit content for all campaigns.
- Manage a program of A/B testing to continuously refine segmentation and target groups.
- Analyse, report, and make recommendations on campaign performance and ongoing trends in the marketplace
- At least 1-2 years experience building emails, SMS and segmentation using Emarsys or similar professional B2C email campaign platform (e.g. Emarsys, Adobe Campaign, Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud)
- Experience delivering personalization or segmentation projects
- Experience building and managing an email automation program
- Have good knowledge of email best practices, including customer lifecycle, segmentation, personalization and testing (A/B)
- Have experience working with data sets and obtaining valuable insights from data
- Understand Spam and Privacy compliance
- Can work well with various stakeholders to get consensus and sign-off
- Have exceptional written and verbal communication skills in English
Please click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.
