Take the lead in translating the brand strategy in high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communications strategy development by driving creative ideation and marketing activation of the Brand.
Responsibilities:
- Responsible for the development and implementation of the Brand’s Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms
- Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a new level.
- Adaptation of global assets in a locally authentic way
- Delivery of insights on competitor activity, marketing development and emerging marketing practices.
- Proactively drive marketing performance measurement and recommend improvements accordingly against planned objectives and established activity specific KPIs.
- Develop and implement Brand marketing and communications strategies, which promote and protect the Brand as well as support the overall business goals
- Achieving the greatest possible effectiveness and efficiency through our creative and media agency partnerships
- Responsible for the execution of all marketing and communication activities relating to the Brand
- Responsible for launch projects from a brand, marketing & communications stand-point.
- Developing and implementing marketing and communications strategy and execution to drive sales and to build the image and reputation
Who we're seeking:
- Formal marketing or business related qualifications (tertiary level)
- 5+ years experience working in marketing or Brand, preferably in a B2B environment
- Ability to navigate corporate, complex, global environments.
- Strong agency experience, either inhouse or management of.
- Experience working with marketing communication across different channels.
- Experience of Australian market execution of global brand, advantageous.
How to Apply
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