The D2C Ecommerce Lead plays a crucial role in developing and executing D2C Ecommerce Strategies, with a focus on Ecommerce Strategy, NPD, Affiliate Channel Development, Website Management and Growth, Customer Advocacy and Team Leadership and Development.
The D2C Ecommerce Lead will have full ownership of the D2C Ecommerce/Web Strategy and is instrumental in the success and profitability of our online businesses and is responsible for managing the company’s vision for e-commerce.
Key Responsibilities:
- Ecommerce and Website Strategy: Across Multiple Websites
- Website Optimisation and Growth: Champion CRO and enhancing the online consumer experience. Work with content specialist to optimise site performance. Content Management, Customer UX
- Content Strategy and Management: ensuring relevant and up to date content driving strong customer engagement (this has been added)
- Business Reporting: Monthly/weekly performance reporting
- Customer Advocate and Research: Understand our customer behaviours to continually drive an improved customer experience
- Affiliate Marketing: Take charge of the affiliate channel marketing strategy, collaborating closely with the Web Content Specialist to ensure alignment with the overall website structure.
- Team Leadership and Management: Lead and inspire the digital marketing team of 2, focusing on performance, development and growth.
Knowledge, Skills, and Experience
- Degree qualified in Marketing, Business Administration, or a related field.
- Proven experience across E-commerce management, preferably in a retail or consumer goods environment.
- Proficiency in using data analysis tools and web analytics platforms (e.g., Google Analytics, SEMrush).
- Solid understanding of E-commerce frameworks and have experience in driving growth across E-Commerce Platforms
- Experience leading and managing small Marketing Teams.
What's on offer?
- Opportunity to join an industry leading global brand
- An attractive salary and the opportunity to grow your career
- A supportive team and a good work/life balance
- On-site parking.
How to Apply
Click APPLY or contact Michael on mbarry@sharpandcarter.com.au
