You will utilize various channels, including Email, SMS, Push, and In-App notifications, to develop both automated and tactical campaigns aimed at increasing customer engagement and satisfaction.
You’ll have the opportunity to make a significant impact in a fast-paced environment while collaborating with passionate individuals who share your love for entertainment and sports!
Key Responsibilities:
- Build, test, and execute automated and tactical campaigns across multiple channels (Email, SMS, Push, In-App notifications) to enhance customer engagement
- Support the design and delivery of campaign workflows for our A.I. driven decisioning program.
- Manage the campaign processes from build to implementation, gathering requirements for campaign briefs, understanding journey flows and manage turnaround times with internal and external teams
- Work closely with stakeholders to ensure campaign use cases are designed, tested and rolled out within our marketing automation platform according to best practice
- Monitor campaign activity and deliverability and contribute to our test and learn strategy.
- Ensure consistency and optimization of creative assets across all channels, maintaining high-quality standards.
- 2+ years of experience in a similar CRM role (Entertainment, Media, Sport industry highly desirable but not essential)
- Experience with CRM and marketing automation platform Braze preferred not essential
- Strong data-driven marketing skills, including experience handling data sets and campaign tracking.
- Basic knowledge of HTML for email design and experience in campaign execution and optimization.
- Sound understanding of databases and data-driven marketing, and competent in handling data sets.
- Strong communicator and team player, with the ability and confidence to present and influence stakeholders, collaborate effectively and to build strong relationships
- Detail-oriented with a commitment to accuracy and consistency, and able to adapt to changing priorities in a fast-paced environment.
- Love for Entertainment, Sport, Media landscape - we’re big believers in knowing the product and knowing the customer .