Our client is a leading innovator in the wellness and beauty industries, renowned for their commitment to excellence and cutting-edge solutions. With a strong global presence, they specialize in developing high-quality products that cater to evolving consumer needs and market trends. The company excels in creating impactful brand strategies, pioneering product development, and delivering exceptional customer experiences. Join us to be part of a forward-thinking team dedicated to setting new standards and shaping the future of wellness and beauty.
About the Role
As a Brand Manager, you will be pivotal in driving the success of our client's wellness and beauty brands. Your role will involve developing and implementing strategic brand plans, staying ahead of market trends, and collaborating on innovative product development. You will oversee brand communication, manage operational activities, and contribute to continuous improvement strategies. By analyzing consumer insights and industry dynamics, you will help shape impactful marketing strategies and foster strong customer relationships, ensuring our brands lead the market with excellence and innovation.
Key Responsibilities
- Product and Brand Expertise: Maintain comprehensive knowledge of our products and services, and lead the development of impactful brand strategies.
- Trend Analysis: Stay ahead of global and Australian wellness trends, and perform environmental scans to understand consumer needs, industry dynamics, and competitive threats.
- Product Development: Collaborate with a multidisciplinary team to create new products that meet revenue and profitability goals.
- Brand Communication: Implement and manage brand communication and promotion strategies in alignment with the brand plan.
- Operational Excellence: Handle forecasting, budgeting, financial analysis, and tactical promotional planning. Work closely on distribution, shelf placement, and pricing strategies.
- Continuous Improvement: Contribute to ongoing improvement initiatives and identify opportunities for brand enhancement.
- Customer Acquisition: Identify and develop new customer opportunities.
- Qualifications: Tertiary qualifications in Business (Marketing preferred).
- Experience: Minimum of 5 years in a Marketing or Account Management role, ideally within the Complementary Medicine or wellness industry in Australia. Experience in contract manufacturing and knowledge of SAP software is desirable.
- Knowledge: Deep understanding of the Complementary Medicine Industry.
- Skills & Competencies:
- Customer Service: Exceptional commitment to customer service across all channels.
- Communication: Clear and adaptable communication skills.
- Attention to Detail: Strong focus on detail and accuracy in all communications.
- Commerciality: Practical application of commercial knowledge.
- Teamwork: Collaborative and supportive team player.
Click APPLY or contact Dominic Roy at droy@sharpandcarter.com.au for a confidential discussion.
