Our client is an iconic and leading fast-food chain in Australia, is looking for a talented and dynamic Product Marketing Specialist to join our passionate marketing team. We're dedicated to serving our customers with delicious food and memorable experiences, and we're seeking an individual who can help us bring our product offerings to the next level.
Job Description:
As a Product Marketing Specialist, you will be instrumental in developing and executing strategic marketing initiatives that promote our menu items and drive customer engagement. Your creative skills, market knowledge, and data-driven approach will be key in enhancing our brand presence in a highly competitive industry.
Key Responsibilities:
- Collaborate with cross-functional teams, including culinary, operations, and design, to develop and launch new menu items and promotions.
- Craft compelling product marketing strategies, including pricing, positioning, and promotions, to maximize the success of our menu items.
- Analyze market trends, consumer behavior, and competition to identify growth opportunities.
- Create and manage product launch plans, ensuring successful go-to-market strategies.
- Develop and maintain strong relationships with suppliers and vendors.
- Generate marketing collateral, such as menu descriptions, brochures, digital content, and advertising materials.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in product marketing, preferably in the food and beverage industry.
- Strong analytical skills with the ability to use data to make informed marketing decisions.
- Exceptional written and verbal communication skills.
- Creative thinking and the ability to develop and execute successful marketing campaigns.
What they Offer:
- Competitive salary and benefits package.
- A collaborative and innovative work environment.
- Opportunities for career growth and development.
- The chance to make a significant impact in a leading fast-food chain.
If you are a results-driven marketing professional with a passion for the food industry, we want to hear from you. Join the company and contribute to our mission of delivering delicious meals and memorable experiences to our valued customers.
How to Apply
To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Kelsey Irving on Kirving@sharpandcarter.com.au
