Sharp & Carter are proud to partner with a leading building materials business in their search for a Marketing Manager. Our client are major providers to a vast range of customers with both a B2B and B2C offering.
In this critical role linking customers, sales and product development, you are responsible for the marketing function and presence of the organisation.
The Marketing Manager will scope, deliver, and lead marketing and company vision by developing and implementing effective marketing strategies across multiple product lines.
You will collaborate with various departments to drive business growth, enhance brand presence, and maximize customer engagement across industries, market segments and selling medians.
Key responsibilities:
- Create comprehensive marketing plans and campaigns to support the growth objectives of the organization
- Identify target markets, segment customers, and determine appropriate marketing channels for effective communication.
- Conduct market research to gain insights into customer needs, industry trends, and competitor activities
- Define the positioning and differentiation of products.
- Develop and implement branding initiatives to ensure consistent messaging across all marketing channels.
- Lead the planning and execution of global events and trade shows so-ordinating booth design, promotional material, onsite display and activities and logistics to maximise visibility and ROI.
- Oversee the creation and distribution of marketing collateral, including brochures, presentations, website content, and social media campaigns.
- Collaborate with internal stakeholders throughout the group (locally and internationally) to ensure effective communication of key messages.
- Ensure communications comply with all relevant regulations globally.
- Manage websites and utilise analytics to to optimise traffic.
- Collaborate with the sales team to develop sales tools, promotional materials, and training programs.
- Provide guidance on lead generation strategies and customer relationship management.
- Collaborate with cross-functional teams, including product managers, technical, operations, and sales, to align marketing efforts with overall business objectives.
- Build strong relationships with key industry influencers, customers, and partners.
The successful candidate will posses the following:
- 5+ years experience in similar leadership position ideally with both B2B and B2C marketing experience preferred
- Ideally experience within Manufacturing or Building Materials
- Commerce/Business degree (a major in marketing is preferred)
- Strong communication skills both written and verbal
- Experience with across Brand, Digital, Channel marketing, B2B Tradeshows and Events preferable
- Strong Planning, organising and decision making skills
- Exciting, fast paced and varied role, no two days are ever the same
- Work as part of a small and passionate team who love what they do
- Strong portfolio of specialty and existing market presence to build on
- Highly experienced local product development team
- Australian owned and operated business based global head office.
- North Western Suburbs Melbourne location
- Competitive Remuneration - 160-180K Base + Superannuation
- Great benefits including gym onsite!
To apply online, please click on the appropriate link 'APPLY NOW' and follow the relevant prompts.
