Oates is a trusted and iconic brand in the cleaning and household sector, proudly part of the Freudenberg Group—a global technology company that champions innovation, sustainability, and long-term thinking. With over 170 years of international success, Freudenberg is home to more than 50,000 employees worldwide. Locally, the Oates brand is known for its quality, durability, and leadership in cleaning solutions across commercial and retail markets.
The Opportunity
We're on the lookout for a commercially minded and hands-on Marketing Manager to lead the brand and category strategy for Oates across Australia and New Zealand. Reporting to the Commercial Director, this is a pivotal role that blends strategic planning with end-to-end execution across portfolio management, pricing, go-to-market strategy, and digital performance.
You’ll own the P&L for your category, lead a small team, and work cross-functionally to build compelling, insight-led strategies that put the consumer at the heart of every decision.
What You’ll Be Doing
- Own and manage the Oates brand/product portfolio, delivering profitable growth through smart commercialization, pricing, and innovation strategies.
- Lead consumer and shopper insight initiatives, using data to inform category and communication strategies.
- Partner with Sales to deliver high-impact go-to-market activations across trade, retail, and digital platforms.
- Develop and roll out media campaigns (both digital and traditional) aligned to brand goals, measuring ROI and effectiveness.
- Oversee the full digital customer journey across paid, owned, earned, and shared channels.
- Ideally degree qualified in Marketing or Business.
- Demonstrative experience in CPG/FMCG marketing roles.
- Proven P&L management, pricing strategy, and brand portfolio ownership.
- Strong digital acumen including SEO, media planning and customer journey management.
- Experience managing agencies and working cross-functionally.
- Collaborative mindset, commercial drive, and a passion for consumer-led thinking.
At Freudenberg, people come first. You’ll be joining a culture grounded in respect, integrity, and innovation—where your contribution is valued, your career is nurtured, and your ideas help shape the future. You'll also enjoy flexible working, global collaboration, and the chance to make a real impact within a supportive team.
Next Steps
If you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!
For a confidential discussion, please contact Giorgio Xindaras at gxindaras@sharpandcarter.com.au. For applications, however, please submit these via the link.
Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.
