The Ecommerce Manager plays a crucial role in developing and executing e-commerce strategies, expanding market reach, enhancing customer satisfaction, and ensuring the delivery of business objectives.
Reporting to the Head of Marketing, this role is responsible for managing the e-commerce platform, driving online sales and revenue growth, enhancing the user experience, and ensuring the efficient operation of all e-commerce activities. The role involves strategic planning, execution, and analysis of online sales and marketing efforts to achieve revenue and growth goals.
The Ecommerce Manager will have full ownership of the Direct-to-Consumer (D2C) P&L and is instrumental in the success and profitability of the online business and is responsible for managing the company’s vision for e-commerce.
Key Responsibilities:
- Manage and optimise our e-commerce platforms to ensure a seamless and efficient user experience.
- Take full ownership of the D2C P&L, including setting targets, managing budgets, and driving profitability.
- Develop and execute e-commerce strategies to drive traffic, engagement, and sales across the website.
- Work closely with internal teams, including marketing, sales, and customer service to ensure alignment and support for e-commerce initiatives.
- Analyse market trends, customer data, and digital analytics to optimize campaigns and improve online visibility and engagement. strategize and execute digital marketing campaigns to promote products and services.
- Develop and implement comprehensive digital marketing programs across all digital channels, including web, SEO/SEM, social media, email marketing, and content marketing, to reach target audience and drive online visibility, leads, and conversions.
- Identify opportunities for process improvements within e-commerce operations and the management of third-party partners.
- Develop and execute an e-commerce strategy aligned with overall business goals.
- Identify opportunities for growth within the online marketplace and oversee the design, functionality, and user experience.
- Manage relationships with external vendors, agencies, and partners to support e-commerce operations and initiatives to executive digital advertising requirements and SEO initiatives
- Ensure the website and content is up-to-date, responsive, and optimized for SEO and manage product listings, descriptions, and images to maximise effectiveness.
- Oversee order fulfillment processes and optimize shipping options.
- Lead and inspire the digital marketing team.
Knowledge, Skills, and Experience
- 5+ years experience in e-commerce management, preferably in a Retail or Consumer goods environment.
- Strong understanding of e-commerce platforms, strong project management skills, digital marketing, and website optimisation.
- Proven experience in managing and optimising P&L for e-commerce operations.
- Demonstrated knowledge in digital marketing, including SEO, PPC, email marketing, social media, and content marketing.
- Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
What's on offer?
- Opportunity to join an industry leading global brand
- An attractive salary and the opportunity to grow your career
- A supportive team and a good work/life balance
- On-site parking.
How to Apply
Click APPLY or contact Michael on mbarry@sharpandcarter.com.au
