Our client is an iconic & leading organization in the retail and e-commerce space, dedicated to providing exceptional experiences for our customers. With a commitment to innovation and growth, who strive to enhance their digital footprint and deliver outstanding value through strategic partnerships and effective marketing. Our client is passionate about creating a dynamic and engaging environment that fosters collaboration and creativity. Join us in shaping the future of our brand and making a significant impact in the industry!
About the Role
As the Digital Marketing Manager, you will play a crucial role in shaping and executing our e-commerce strategy. Your focus will be on driving revenue growth through innovative digital marketing campaigns, partnerships, and customer insights. You will collaborate closely with various business units, leveraging your expertise to create impactful marketing initiatives that resonate with our target audience. This position offers a unique opportunity to influence our online presence and contribute to the overall success of the organization.
Key Responsibilities
- Own the growth strategy for our e-commerce channel, ensuring alignment with overall business objectives.
- Assist in crafting and executing marketing strategies that leverage digital channels to boost sales and customer engagement.
- Create, manage, and execute digital marketing campaigns that deliver measurable results and increased revenue.
- Conduct in-depth market research to inform e-commerce decisions, focusing on customer profiles and buying behaviors.
- Analyze customer demographics to tailor marketing strategies that drive online revenue.
- Efficiently manage digital marketing budgets, ensuring optimal allocation for maximum ROI on campaigns.
- Develop e-commerce campaigns in collaboration with retailers to enhance online sales performance.
- Significant proven experience in a marketing position with strong e-commerce experience.
- Strong presentation skills required, with experience presenting to and influencing senior stakeholders.
- Experience planning and executing digital / ecommerce strategies and plans
- Experience in creating an e-commerce road map with purpose and strong stakeholder collaboration.
- Demonstrated ability to identify effective creative to achieve the agreed outcomes of the campaign.
- Demonstrated ability to work in a collaborative, team-based manner to achieve agreed objectives.
- Strong understanding of the end to end customer/passenger journey.
Click APPLY or contact Dominic Roy at droy@sharpandcarter.com.au for a confidential discussion.
