Our client are looking for an energetic, creative and results focused Digital Marketing Manager to join their close knit and collaborative.
The role will work across all facets of the business, including Brand, Stores and E-commerce.
The Digital Marketing Manager role will work closely with the Brand & Digital Manager in delivery of the digital omni-channel strategy while ensuring our digital offer remains brand aligned, current and attuned to customer experiences.
Responsibilities:
- In conjunction with the Brand & Digital Manager the position will design, implement, and optimise an omnichannel strategy across paid media and digital touch points, to drive business growth across all channels including college and franchise, and deliver an innovative customer experience, that tells our brand story, acquires new customers, retains existing.
- Manage and implement the annual digital plan for website design and functionality (including navigation) to ensure the consumer experience is best practice
- Map and design digital journey strategies including acquisition and retargeting across digital channels for target audiences.
- Plan and manage the omni-channel CRM calendar in line with national campaigns, content themes, online sales events and tactical promotions to drive revenue / booking / lead KPIs including Ecomm and Franchising
- Test, measure, and analyse performance across all channels, to optimise strategy and experience.
- Act as a critical member of the digital project team, developing, implementing and testing future strategic projects and representing the team on sales that are digitally generated
- Develop a deep understanding of market, competitive positioning, and key business issues faced by customers and prospects to support strategy and messaging.
- First point of contact for all digital support and troubleshooting
- Manage online inventory, merchandising, product uploads, samples forecasting, uploads and changeover, and ensure all necessary testing is done in conjunction with MDC ahead of launch.
- Stay on top of trends and leading practices in omni-channel marketing to drive innovation and stakeholder enablement.
- This position will own the entire customer journey through lifecycle to improve every aspect of the customer experience across all of our brand pillars to optimise, grow and transform across all digital touch points in a competitive and dynamic environment.
Key Skills Required:
- 3 +years digital marketing experience within luxury beauty, fashion accessories or related industry is desirable but not essential.
- Ecommerce and CRM experience highly desirable
- Must have proven experience scaling across various digital channels.
- Thirst for knowledge and a desire to pass it on to our consumers and internal staff.
- Pro-active communicator with the ability to present & articulate complex technical concepts into business language.
- Ability to strike the right balance between long-term strategy & ad-hoc daily pivots, based on immediate business needs.
- Strong organisational and negotiation skills.
- Ability to work in a fast-paced environment.
- Opportunity for a specialist to step up into a Management position. Alternatively, for a Manager looking for a new challenge in the Global Beauty space
- Invitation to attend industry related and company events.
- Training and development opportunities include memberships, short courses, and personal career plans.
- All employees receive one day off on your Birthday.
- All employees are entitled to a day per month paid by the company, to work at a charity of their choice.
- All employees receive access to a generous staff discount and quarterly product allowance plus complimentary treatments.
- Dog friendly workplace.
How to Apply
Click APPLY or contact Michael Barry on mbarry@sharpandcarter.com.au to have a confidential discussion.
