The Digital Marketing Manager is responsible for developing and managing the AU/NZ digital marketing strategy to drive awareness, consideration, and sales across the Retail, Marketplace, and e-commerce sales channels.
The Digital Marketing Manager reports to the Head of Digital works closely with the Head of E-commerce, Marketing/Creative, CRM, and e-commerce teams, managing an advertising budget and media agency.
The ideal candidate will love building brands and marketing strategies and have a proven track record of managing (digital) marketing campaigns end to end. They will also understand creative and various paid media marketing tactics and exceptional interpersonal skills.
Key Responsibilities:
- Development and management of the digital marketing strategy and collaboration on the brand marketing strategy
- Measuring campaign performance and adjusting strategies based on insights & data
- Campaign management: Liaison with stakeholders, briefing creative, promotions, strategic and tactical plans
- Annual, monthly, and weekly digital marketing budget forecasting
- Weekly, monthly and ad hoc reporting on Digital Marketing objectives and KPIs
- Optimisation of always-on and short-term campaigns based on learnings
- Providing insights to the business based on digital marketing and data-driven sources (e.g., Google trends, Meta reports, competitor research, etc.)
- Management of Digital Marketing Channels through our media agency: Social (Meta), Search (Google and Bing), Programmatic (DV360), SEO and Affiliates (Partnerize)
- Agency partnership management. KPI setting & tracking, relationship management, peak planning.
- Working with E-commerce team to plan and forecast peak sales periods
- Identify and monitor PPC industry best practices, trends, and advances to assist brands in developing new ideas and opportunities.
- Consult with Digital Marketing and eComm team members on strategy, concerns, changes, and improvements for ad campaigns and/or websites.
- Research, evaluate and recommend new digital marketing opportunities
- Project Management: interpreting brand goals, understanding brand guidelines and strategic initiatives, setting and communicating expectations, scheduling and organising resources, managing deliverables and meeting deadlines.
Key Skills Required:
- 4+ Years experience in marketing
- Solid understanding of performance marketing, marketing strategy, conversion and customer acquisition.
- Deep knowledge and experience with Google Ads, Meta business manager, 3rd party remarketing and Affiliates
- Experience analysing digital performance metrics making informed decisions to drive growth
- Growth mindset and open mindedness
- Ability convey complex digital marketing narratives to various stakeholders in a simple and digestible way.
How to Apply
To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Michael Barry on mbarry@sharpandcarter.com.au
