Our client is proud to be a leading, iconic retailer with a rich history of delivering exceptional shopping experiences. As a household name, they strive to connect with our customers in meaningful ways, providing them with personalized, engaging, and rewarding experiences. We are looking for a CRM Executive to join our team and help us elevate our customer relationship strategies.
Job Overview
The CRM Executive will play a key role in developing and executing customer relationship management strategies to enhance customer engagement, loyalty, and lifetime value. You will work with cross-functional teams to create personalized marketing campaigns, analyze customer data, and optimize our CRM tools to deliver exceptional experiences that keep customers coming back.
Key Responsibilities
- CRM strategy implementation: Execute the overall CRM strategy to ensure alignment with business goals, driving customer engagement and retention.
- Loyalty program support: Responsible for loyalty program operations. Contribute to the development and management of customer loyalty programs, offering new ways to reward and engage our loyal customer base.
- Product Ownership: Plans, business cases, and implements product enhancements.
- Data-driven insights: Work closely with the analytics team to gather insights from customer behavior, transaction history, and preferences to improve CRM performance.
- Customer journey mapping: Assist in mapping the customer journey and identifying opportunities for improving engagement at each touchpoint.
- CRM platform management: Manage the day-to-day operations of the CRM system, ensuring data integrity, accuracy, and optimal use of customer data.
- Collaboration: Work closely with the marketing, merchandising, digital, and retail teams to ensure CRM activities are fully integrated with wider marketing efforts.
- Reporting: Provide regular reporting on CRM performance, including key metrics such as open rates, conversion rates, customer retention, and ROI.
- Experience being responsible for loyalty program operations is essential.
- 2+ years of experience in CRM, direct marketing, or a related field, ideally within the retail industry.
- Experience with multi-channel campaign management (email, SMS, mobile).
- Proficiency in using CRM tools and software (e.g., Salesforce, HubSpot).
- Competitive salary and comprehensive benefits.
- An opportunity to work with a market-leading, iconic retail brand.
- A dynamic and fast-paced work environment with career growth opportunities.
- Employee discounts and perks.
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