Reporting to the Head of Product Marketing who reports to the CMO this role is a hands-on B2C customer focused position managing all aspects of their portfolio of products. Your primary objective will focus on managing the entire product lifecycle from pre-launch to post launch analysis. It's an all-encompassing role where you will deal with a host of internal and external stakeholders everyday building strong relationships so that customer needs are always exceeded.
Key responsibilities:
- Work with senior management to build the strategy in line with the global and local business key objectives.
- Develop Go-to-Market strategies and tactical execution plans for the portfolio.
- Work across the business to identify and develop the necessary capabilities for the business to be successful in the sale and support of the portfolio.
- Identify new product opportunities for the portfolio and analyse competitor activity.
- Manage the launch plan of the portfolio in line with the established product launch policy.
- Develop campaigns and programs to raise awareness and grow the sales pipeline of the portfolio via best practice branding and demand generation channels.
- Work closely with the sales teams on the portfolio at the time of launch and throughout its lifecycle so key objectives are met.
- Manage and attend large scale events in line with business needs and be a major brand advocate both internally and externally.
What you need to be successful
- Bachelor degree qualification in marketing with product marketing experience in a B2C environment and experience with a tangible product is a must from retail/FMCG/QSR or Consumer durables/electronics/wearables
- Excellent communication skills -written, verbal, presentation and listening skills
- Expert with Excel and Tableau.
- Proven track record in project managing, planning and implementing the product lifecycle
- Exceptional negotiation, presentation, communication and stakeholder management skills
- Team player with can-do attitude.
- Exceptional attention to detail
- Positive and professional demeanor with an ability to get things done
Benefits
- Work with a global B2C Product Brand - they are a household name!!
- Competitive salary and other benefits
- Opportunity to truly shape the role and make it your own
- Collaborative, warm and nurturing work environment
- Learning and development opportunities as well as a clear career progression plan
About the company
With a rich history, this is a true global leader in the B2C Product space. They are a household name and have some of the most innovative products on the planet. They also place a high value in the development of their employees and the cornerstone of their success is centered around their high performing culture.
How to Apply
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