As a passionate marketer and planner, you will collaborate closely with our Senior Leadership Team and other members of our marketing department to develop and execute a multi-channel B2B content strategy that increases brand awareness, attracts more qualified leads, and accelerates our pre-established member acquisition flywheel
Responsibilities:
Content Strategy & Planning:
- Develop a comprehensive, multi-channel content marketing strategy that aligns with the company’s broader marketing and business goals.
- Plan and manage a content calendar that is tailored to the nuances of each platform
- Oversee the creation of a wide variety of content formats including, but not limited to, social media posts, newsletters, landing pages, VSLs, blog articles, and podcast episodes
- Manage in-house content creators, freelancers/agencies/contractors, and contributing members to to ensure high-quality output is delivered on time, every time.
- Develop and implement a mix of free and paid distribution strategies to ensure content reaches the right audiences through all active channels
- Collaborate with the demand generation team on a continual basis to ensure content efforts are attracting, nurturing and converting sales qualified leads (SQLs)
- Use and advocate for the creation or procurement of analytics tools to track content performance, including reach , engagement, and conversion metrics by channel
- Continuously adjust and optimise content strategies based on insights from internal data analysis to improve sales and marketing performance
Team Leadership & Collaboration:
- Recruit, manage, and lead a talented team of content creators, which will include a varietyof disciplines, experience levels, and engagement types
- Work closely with stakeholders across all departments – marketing, sales, product, and customer success – to extract our best ideas, execute our long-term vision, and share insights with other team leaders.
Skills and Experience:
The successful candidate will posses the following:
- 5 years + experience as Head of Content or similar role, preferably in a fast-paced business – or a seasoned Content candidate looking to take the next step
- Ability to think strategically operate autonomously
- High emotional intelligence and empathy for others
- Excellence with optimising performance on major social media platforms including Instagram, Facebook, LinkedIn, Youtube, etc
- Experience with Hubspot is advantageous.
Benefits:
- Huge Growth Trajectory
- Truly Unique Offering which is trailblazing the industry
- Incredible Company Culture
Click APPLY or contact Michael Barry on mbarry@sharpandcarter.com.au
